Web3 Adoption Could Come From Startups?

Posted on Thursday, Sep 21, 2023 by Ned Bellavance

Featured in this episode of Tech News of the Week

So says an article published on TechCrunch+ last week, which is behind a paywall and I refuse to read the entire thing because it is stupid on its face and clearly someone hasn’t gotten the memo about web3 yet.

The portion “above the fold” that I can read starts with, “As the race for enterprise adoption in web3 accelerates,” and I’m just going to stop you there checks notes Jacquelyn Melinek. No one outside the web3 illuminati is saying that, with the exception of a few die hard NFT holdouts, crypto true believers, and the most desperate of con-artists.

The evidence that web3 is enterprise focused and being led by startups? It’s the booming NFT market from Nike and Starbucks. Which again, fucking what!?

In fairness to Jacquelyn, she has to cover the web3 space for TechCrunch, and this rainbows and sunshine delusion is coming from deep within the echo chamber that is Korea Blockchain Week. A whole week dedicated to a nascent technology that has found an awkward fit in niche use cases so small that leptons are like, “DAMN, you tiny.”

The overwhelming reality is that web3 fervor has dried up and now everyone is gushing about AI, which is so hyped up that Flava Flave is on notice, but at least it has real world applications. Horribly dystopian applications, but real world nonetheless.

Did I write a whole post to complain about a ridiculous article I barely read? Yes. Does that describe most web3 adherents? Also, yes.